New U.S. Ad Sales Rep for Caracol Internacional

NEW YORK, April 29:
Interep’s Hispanic Independent Television Sales (HITS) has inked an agreement
to serve as the exclusive U.S. national ad sales representative for Caracol
Internacional, the global feed of Colombia’s Caracol TV.

Tom Marsillo, the
president of HITS, said: “Caracol Internacional is a leader in reaching U.S.
Spanish-speaking households, particularly those of the Colombian community.
Caracol presents a great opportunity for advertisers looking to reach this
market.”

Alejandro Bernal, the
director of Caracol Internacional, added, “We look forward to working closely
with Tom Marsillo and his HITS team to expand our share of Spanish-language ad
dollars in the U.S. HITS understands the marketplace and is growing rapidly,
qualities we believe will enable them to help us achieve our goals.”

HITS provides national ad
sales representation to independent Hispanic television stations. The company
is the first and only independently owned-and-operated Hispanic television
sales representation firm in the U.S.

—By Irene Lew