New Regional Brand Rep for Bananas in Pyjamas

LONDON: Endemol Worldwide Brands has appointed Ink, formerly Kidz Entertainment/EEMC, to license Bananas in Pyjamas products in Eastern Europe and Nordic regions.

Ink is now the exclusive licensing agency for the Bananas in Pyjamas brand in territories such as Russia, Sweden, Norway, Finland and other Central and Eastern European markets. Bananas in Pyjamas will be among Endemol Worldwide Brand’s highlights at the upcoming Licensing Expo in Las Vegas, with the series stars B1 and B2 attending the event. 

Olivier Gers, the CEO of Endemol Worldwide Brands, commented: “Bananas in Pyjamas can easily translate into a range of creative product extensions and I’m excited to be bringing the stars B1 and B2 to the Licensing Expo in Vegas. The long-running series has a loyal fan base and Ink is the ideal partner to bring the characters to life. They have an excellent track record and in-depth knowledge in building children’s properties in the region, which is a key area of growth for our business.”

“We are very excited to be working with such a strong brand as Bananas in Pyjamas,” added Morten Geschwendtner, Ink’a CEO. “The show has proved to be a huge hit wherever it has launched and we will be working hard to maximize the property’s potential across the Nordics and Eastern Europe.”

This year marks Endemol’s first time exhibiting at the Licensing Show. Other brand priorities include The Money Drop, The Haunting Hour, Big Brother, Wipeout, 101 Ways to Leave a Gameshow and more.