New Programming Head for Veria TV

NEW YORK: Gabriella Messina has been named head of programming for the healthy lifestyle and wellness network Veria TV.

Messina will lead the strategic development and acquisitions of original TV content for the TV network and website. Her most recent post was as executive producer of digital video at Scripps Networks, where she was responsible for the digital video strategy of all the websites. Prior to this, she served as HGTV’s director of original programing.

“Gabriella’s track record of success and innovation in creating emotionally gripping stories and enhancing character development make her an invaluable addition to our team,” said Hal Rosenberg, Veria TV’s general manager. “As Veria TV forges ahead into a new, exciting phase of television programming and production with celebrity-driven, reality programming geared towards the healthy lifestyle and wellness market, I’m fully confident that Gabriella’s ability to think outside of the box and foresight to create compelling, cutting-edge stories will attract both viewers and cable providers.”