New Natural Wellness Channel Launches on DISH Network

ARLINGTON, October 3: Veria TV, a television channel
dedicated to natural wellness and covering topics such as alternative medicine
and holistic health, has launched on the DISH Network.

Veria TV, airing in high definition 24 hours a day, seven
days a week, is available immediately to DISH Network subscribers at no
additional charge as part of the America Top 250 package or separately for
$2.99 per month. Other subscribers may preview Veria TV for free in October on
DISH Network's Preview Showroom.

Veria TV’s schedule will consist of a wide range of shows,
covering areas such as food and nutrition, travel, exercise, alternative
medicine and holistic health. Veria is derived from the Latin word
"Veritas," meaning truth.

In addition to its television channel, Veria recently
launched its first Veria Wellness Center in Plano, Texas, which will be part of
a core of 50 retail centers to be opened throughout 2008 and ultimately over
400 centers across the U.S. The website Veria.com will serve as the leading
wellness portal on the Internet and will host entertaining and informative interactive
features, as well as, an online retail outlet for products and services
featured on Veria TV and in Veria Wellness Centers. Visitors will be able to
access individual interactive health profiling, a comprehensive online wellness
encyclopedia, in addition to a variety of streaming media.