New Multi-Screen On-Demand Service Set for Scandinavia

STOCKHOLM: Viaplay is a new multiplatform on-demand pay-TV service from Modern Times Group (MTG) that is making its debut in Scandinavia in March.

The new service will enable Viasat subscribers to use a single ID and password to access Viasat pay-TV content on any Internet-connected devices. This is the first of its kind in Scandinavia, providing Internet access to thousands of hours of streamed movies, sports coverage, TV series and catch-up services of free-TV channels. The new Viaplay multi-screen service replaces Viasat OnDemand.

Hans-Holger Albrecht, the president and CEO of MTG, commented: “The launch of a multi-screen, OTT and portable service is a major step not just for Viasat but for the evolution of video content provision in Europe. We are offering ‘Entertainment at Your Command!’ on an ‘anytime, anywhere’ basis, and combining the very best in pay-TV and free-TV programming. OTT solutions are changing both the way people watch and think about TV, and we are committed to remaining at the forefront of this exciting and accelerating evolution.”