At the inaugural India–UK Createch Summit, Pact signed a Memorandum of Understanding (MoU) with the Producers Guild of India.
The agreement will see both countries sharing best practice, projects and ideas in their respective production sectors. As part of the MoU, the Producers Guild of India will join the Global Creative Alliance and will become the Indian partner for the Production Platform, an online platform where companies can find or post projects if they are looking for a co-production partner. The platform launched in October 2017, with funding from the Department for International Trade. It has already attracted 13 countries, with 25 countries set to be on board by the summer.
Pact’s director of international development, Dawn McCarthy-Simpson MBE, said: “The MoU with the Producers Guild of India is a great move towards a more collaborative relationship with the Indian TV production sector. The addition of the Producers Guild of India will allow both Indian and U.K. producers to begin to access co-production ideas and projects through the Production Platform which will hopefully lead to future successful collaborations.”
The Minister of State for Trade and Export Promotion, Baroness Rona Fairhead, said: “The U.K. is a world leader in the creative and technology industries, and it is inspiring to see the connections between U.K. and Indian companies, especially in so vibrant a creative hub as Mumbai.
“The opportunities for growth are plenty, and as an international economic department we will continue to use trade missions not only to boost U.K. exports but also to help businesses of all sizes forge ties and build relationships with potential buyers and investors.”