New Micro-Series for MTV

ENGLEWOOD CLIFFS, March
24: Grammy-winning artist Alicia Keys has teamed up with Dove for a new
micro-series, Fresh Takes,
which will debut during the season premiere of The Hills tonight at 10 p.m. on MTV.

Fresh Takes will air as three-minute episodes over a five-week
period, with Keys starring alongside up-and-coming actresses Desi Lydic and
Jessalyn Wanlim. The micro-series, created and produced by MindShare
Entertainment and MTV, follows three 20-something girlfriends as they juggle
the responsibilities of adult life, including having a career, relationships,
beauty, family and friends. The premiere coincides with the launch of Dove go
fresh, a new fragrance-driven product collection.

Keys commented: "I am
so excited to be starring in Fresh Takes, created by Dove go fresh, because it puts the pressures that I deal
with every day in a new light and opens my eyes to the reality that I can be
successful in many different ways and have every reason to feel beautiful right
now. I hope the series inspires other 20-somethings to get a fresh take on the
pressures in their lives and start enjoying the ride."

—By Kristin
Brzoznowski