New Members Join ISA

FilmRise, Gusto TV, Gunpowder & Sky, DangerTV and Graham Media have joined the Independent Streaming Alliance (ISA).

The ISA is an industry forum made up of independent streaming providers focused on working collaboratively with a broad range of external stakeholders, including platforms, advertisers, regulators and other industry participants, to address the key challenges facing its membership and the CTV industry.

The new members join Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, The E.W. Scripps Company, Tastemade, TMB (Trusted Media Brands) and Vevo, who together founded the ISA in June 2023. The organization will continue to recruit members across the spectrum of independent ad-supported video streaming services distributed on televisions and other connected devices.

“The ISA is thrilled to add five new independent streaming publishers to its roster of members,” said Tim Ware, senior VP of programmatic sales and partnerships for Chicken Soup for the Soul Entertainment. “Each new member delivers unique content offerings and illustrates the value and importance of independent content creators to its millions of viewers, which is a primary objective of the Independent Streaming Alliance.”

“FilmRise has been a programmer of premium Connected TV inventory since the earliest days of AVOD & FAST, “ said Danny Fisher, CEO of FilmRise. “As the CTV space continues to evolve, we are excited to join the ISA to help advance initiatives that will allow us all to continue to provide great programming to a rapidly expanding audience.”

Javier Saralegui, CEO and founder of DangerTV, added, “We’re excited to be joining the ISA and looking forward to contributing to the ISA’s standards and practices initiatives as well as the collective scale it will bring to CTV.”

Floris Bauer, co-founder of Gunpowder & Sky, commented, “It’s great to be part of this innovative group of streaming trailblazers that are coming together to better navigate this rapidly growing and ever-changing industry.”

Chris Knight, president and CEO of Gusto TV, said, “We are delighted to be joining the ISA and look forward to working with fellow members and contributing to the evolution of streaming standards and practices.”