New Marketing Campaign & Licensees for eOne’s Skelanimals

LOS ANGELES: Entertainment One (eOne) Licensing has lined up new marketing initiatives and apparel and accessories licensing partners for the Skelanimals lifestyle brand.

There are 2-minute-long animated shorts currently in production for release in spring 2015. An updated Skelanimals website and social media platforms are slated to launch towards the end of this year. New licensees on board the brand include Iron Fist with fashion tops and bottoms, blouses, sweaters and coats, dresses, jumpsuits and footwear; Tripp NYC with hoodies and fashion separates from designer Daang Goodman; Loungefly with fashion bags, wallets, coin purses, plush bags, backpack clips, jewelry and novelty items; and Goodie Two Sleeves with tees and fleeces for juniors and young men.

"The Skelanimals brand and eOne's creative vision for it really resonated with our team, and we're tremendously excited about this collaboration," stated Travis Anderson, the CEO of Iron Fist.

Robert Arce, the VP of licensing at Goodie Two Sleeves, noted: "Skelanimals is an incredible brand with a fresh and distinct point of view and imagery. The entire Goodie Two Sleeves team looks forward to working on the amazing products that will be developed for Skelanimals in the coming seasons. We are extremely honored to have this opportunity."

Jason Hoffman, the director of operations for Loungefly, said: "Skelanimals was one of our most successful licensed programs and really resonates with our customers. We are very excited about what eOne plans for the brand and look forward to supporting the initiatives with fantastic products."

"We are delighted to welcome such a strong array of partners to the Skelanimals family," added Cindy Bailey, the president of eOne's pop culture and lifestyle division. "These companies are leaders and innovators in their categories, with the creative vision to deliver the high-quality, edgy and unique fashions that Skelanimals customers love and expect from us."