New Licensing Agreements for Deal or No Deal

SAN FRANCISCO, December 3:
Joy Tashjian Marketing Group (JTMG) has signed two new licensees for Endemol
USA's hit series Deal or No Deal,
which airs on NBC in the U.S.

Ferrara Pan Candy will
create a line of chocolates and chocolate-containing candy bars, as well as
chocolate-covered dried fruit, pretzels and nuts. The products will either be
packaged alone or with a game feature such as a board that uses individually
packaged candy as playing pieces.

RM Palmer is launching a
range of fudge-filled chocolate candy and crisp rice, plain chocolate candy and
caramel-, peanut butter- and marshmallow-filled pieces.

"We
are extremely proud to be able to represent one of the most recognized
franchises in game show history," said Joy Tashjian, the president of JTMG. "The Deal or
No Deal
brand has quickly become in demand due to the show's increasing
worldwide popularity and we're confident that Ferrara Pan Candy Co. and RM
Palmer Co. will bring outstanding, high-quality product to retail
outlets."

"We
are pleased to be working with JTMG, one of the top licensing companies in the
business," said Tina Hoover, the director of production for Endemol USA.
"We're always trying to enhance the Deal
or No Deal
brand and JTMG has helped us take this series to the next level.
Ferrara Pan Candy and RM Palmer are a great addition to the growing list of Deal or No Deals licensees and we are
confident that these candy companies will help us achieve success within this
market."

—By
Kristin Brzoznowski