New GM for MTV Russia

LONDON/MOSCOW, April 15: MTV Networks International (MTVNI)
and Prof-Media have named Alexey Efimov as the general manager of MTV Russia,
responsible for the day-to-day operations of the company.

Based in Moscow, Efimov will report to the board of
directors of MTV Russia. His responsibilities include strategy, business development,
programming and production. Before joining MTV Russia, Efimov was the general
manager of Channel One Russia, and was previously the programming director of
Russian television for NTV.

Julia Solovieva, the CEO of Prof-Media, said: “We are
delighted to welcome Alexey to the team. His tremendous skill and experience
within the Russian media landscape makes him the perfect fit and we are
confident that he will continue to increase MTV Russia’s share and further
strengthen the MTV brand presence among our key audiences.”

Bhavneet Singh, the managing director and senior VP of
emerging markets for MTVNI, added: “MTV Russia is one of our most established
and successful free-to-air channels around the world and since its launch ten
years ago, the channel has continued to grow from strength to strength. Russia
is a key market and we are really pleased to have Alexey on board to lead the
channel into the next phase of growth and evolution. We also look forward to
working with our partner, Prof-Media, to further grow our portfolio in Russia and
to provide our viewers and clients alike with meaningful and engaging
multimedia offerings.”

—By Kristin Brzoznowski