New Affiliate, Multimedia Sales VP for ESPN STAR Sports

SINGAPORE, August 6: Mike
Kerr has made a lateral move at ESPN STAR Sports (ESS), from serving as the VP
of advertising sales, operations and strategy to VP of Southeast Asia for
affiliate and multimedia sales.

In his new role, Kerr will
be responsible for the company’s ongoing channels expansion in regional markets
as well as strengthening its relationships with platform operators in the
region. He will report to Adam Zecha, the senior VP of affiliate and multimedia
sales, and will continue to be based in Singapore.

Prior to his new role,
Kerr spent eight years with the company’s advertising sales department, where
he was responsible for leading the advertising sales and sponsorship planning
and strategy across ESS’s 17 networks. He also had
direct responsibility for advertising sales in Hong Kong, Japan and Korea and
for the client service and sales operations departments.

Zecha said: “Mike is a
welcomed addition to the team as we commence a new fiscal year and begin to
explore a host of new opportunities. With his proven ability in sales and
marketing in diverse and highly competitive markets, I’m confident Mike’s
appointment will strengthen our ability to achieve sustained growth and
expansion for this business.”

—By Jackie Stewart