Neil Francis to Lead Night Train Digital

Herbert Kloiber’s Night Train Media has hired Neil Francis to lead its digital business.

Francis joins as managing director of Night Train Digital, which launched last year to manage Eccho Right’s YouTube and social media channels and offer digital services to producers. Francis’s career includes six years at YouTube, where he led teams across EMEA and APAC. He also worked at Sky, Blinkbox and Lickd.

Night Train Digital manages more than 50 YouTube channels reaching more than 20 million subscribers.

“I’m excited to be joining Night Train Digital to lead the business into its next stage of growth,” Francis said. “With strong foundations already in place, there is a huge opportunity to build on our channels and rights across the group, bridging the gap between traditional TV and long-form content on digital platforms. I look forward to working with the team to deliver an industry-leading operation, develop strong partnerships with platforms, and explore digital-first, creator-led content as a key driver of Night Train Media’s future success.”

Kloiber added: “Digital rights and platform strategy are becoming central to how audiences consume content worldwide, and Night Train Digital is a key part of our growth story. Neil’s proven leadership and deep understanding of YouTube and the wider digital ecosystem make him the ideal person to guide us through this exciting next phase. We’re delighted to welcome him to the team and look forward to building a truly world-class digital operation together.”