NDTV Channels Joins DIRECTV Lineup

EL SEGUNDO: The Indian channels NDTV Good Times, a lifestyle offering, and NDTV Profit, a business network, are now available on DIRECTV’s international programming service.

NDTV Good Times is travel and lifestyle channel that is targeted for viewers who are interested in the Indian/South Asian lifestyle. NDTV Good Times’ programming focuses on topics such as nutrition, health, technology, science, travel and personal wellness. Shows include Around the World in 85 Plates, One Life to Love, The Single Female Traveler and All About My Cars, Honey. NDTV Profit, a 24-hour business channel, features programs such as Profit Newsroom, Business Prime Time and Profit at Night.

NDTV Good Times and NDTV Profit are now available on DIRECTV’s HindiDirect and HindiDirect II programming packages, which are part of the international programming platform and are tailored toward Hindi-speaking audiences within the U.S.

“NDTV Good Times and NDTV Profit are the most sought-after Indian channels in the United States and are only available on DIRECTV’s international programming platform,” said John de Armas, the VP of WorldDirect. “NDTV Good Times and NDTV Profit are aimed at a specific segment of the market—the viewer who craves quality South Asian entertainment and news.”