NBC and YouTube Join in Partnership

BURBANK/SAN MATTEO, June
28: NBC and YouTube, the media company that allows people to watch and share
original videos through a worldwide web, have announced a strategic
partnership.

Under the terms of the
agreement NBC will be able to promote its upcoming fall shows and other popular
shows. The deal also includes an integrated, cross-promotional advertising
relationship on the YouTube service and significant on-air promotion provided
by NBC.

NBC will create an official
NBC Channel on YouTube to house its Fall Preview area with exclusive clips to
promote NBC's The Office. In
addition, over the next year, NBC will upload onto YouTube several video
presentations and long-form promos from primetime and late-night programs like Saturday
Night Live, The Office, and The Tonight Show with Jay Leno. YouTube will also promote NBC's videos throughout
the site.

“The YouTube and NBC
partnership symbolizes what can happen when traditional media companies and new
media companies find common ground,” said John Miller, chief marketing officer,
NBC Universal Television Group. “YouTube is the perfect online media partner to
promote NBC's marquee entertainment to their audience and explore new and
creative ways to harness the power of viral video in a manner that respects
copyrights. We applaud YouTube for their continued willingness to work with us
to remove any unauthorized NBC content and protect our copyrighted material. We
are thrilled to be partnering with this forward-thinking company.”

“We are delighted to
work with NBC on an official basis. Bringing more entertaining and exclusive
content to YouTube helps further our goal of providing the best video
entertainment experience on the Internet,” said Chad Hurley, co-founder and CEO
of YouTube. “This partnership provides greater visibility and access to both
NBC and YouTube's audiences, providing both companies with new outlets for
growth and opportunity.”