NBA in Sub-Saharan African Broadcasting Deal

JOHANNESBURG: CAfrica Sports has inked a deal with the National Basketball Association (NBA) to carry weekly games and original programming in sub-Saharan Africa.

CAfrica Sports will televise one NBA game of the week on Thursday, events like NBA All-Star and live games from the NBA Playoffs and the Finals, as well as 36 episodes of NBA Action. All programming will be available in English and French.

“We are excited to continue our relationship with CAfrica Sports which brings unparalleled access to African viewers,” said Amadou Gallo Fall, NBA’s VP of development in Africa. “As a high-quality broadcaster with the largest free-to-air network in sub-Saharan Africa, CAfrica Sports enables us to reach wider audiences with more live NBA games and programming.”

“NBA is a great partner for CAfrica Sports not only because it is one of the world’s leading sports leagues, but because it brings core values of determination, teamwork and hard work which appeal to all demographics and family viewing,” said Robert Fogler, CEO of CAfrica Sports. “We’re pleased to deliver the NBA to African viewers as the league inspires and unites—which is of vital importance to CAfrica Sports as well as our sponsors and advertisers who seek to connect their brands with African viewers.”

CAfrica Sports reaches more than 300 million consumers across 20 countries as a free-to-air network.