NATPE Unveils Content Without Borders Theme for 2015 Event

LOS ANGELES: The 2015 edition of the NATPE market and conference in Miami will take place under the theme Content Without Borders.

The event is set to be held at Miami’s Fontainebleau Resort from January 20 to 22. The Content Without Borders theme will give way to relevant conference components focused on each of the most important growth sectors of the business.

Reality programming is a top priority for NATPE, and an entire track as well as a full day of activities will be devoted to the world of non-scripted television and formats. Highlights will include key panel discussions, case studies, structured pitch opportunities and informal meet and greets.
 
The conference program will be comprised of tracks that have proven to be must-attends in recent years. These include “Game Changers,” featuring the world’s top broadcast, digital platform, advertisers and production companies, who have a record of being bold by confronting legacy business models; “Masters of Marketing,” who represent the leading edge of how storytellers and producers are debating the opportunities and potential jeopardy of marrying creative visions with brand marketing objectives; “Storytellers and the Shaping of Pop Culture,” featuring creative icons who have shaped the characters that live in our hearts; “Platforms Accelerated,” spotlighting visionaries behind the technologies changing the industry today; “Global Navigators,” focusing on leading international companies and content from around the world; and finally, “Access to Insight: 30 Minutes at C-Level,” a series of “master classes” with trend-defining media industry leaders, executives and creators.

“At no time in our industry has there been as much change as we are experiencing today. All of us are recalibrating how we monetize content because technology continues to improve access to new platforms. Advertising will continue to drive monetization because audiences are being measured no matter how or where they watch,” said Rod Perth, the president and CEO of NATPE. “Our business is increasingly interdependent, and past silos between new and old media are disappearing. One constant remains, which is that fresh ideas and great story telling from every corner of the globe are at the core of how we use new technology by keeping audiences engaged. Our business truly exists without borders.”