NATPE Spotlight: Applicaster

MIAMI: Applicaster has been working to deliver cross-screen TV experiences that empower broadcasters, format creators and cable companies to build deeper engagement with audiences.

“In 2015, Applicaster is focusing on its expansion to the American markets with the opening of Applicaster Inc., our new office based in New York,” says Laura Tapias, the company’s VP for Spain and Latin America. “Applicaster will [aim] to provide the best services to all the American territories, allowing us to be closer to existing customers and seek new opportunities in the region.” Its latest offerings include the Feed Reporter, which allows real-time sharing of videos and pictures; widgets that can unlock one-tap access to TV apps and activities; and CrossMates, a tool to connect fans with their favorite TV characters.