ATV’s new drama Hercai will be its main focus at NATPE Budapest. The series presents an epic romance, as the two main characters must choose between love and revenge. “Hercai builds its story from oppositions: one of the main characters is innocent, purely filled with love, but the other main character kindles a huge fire of revenge inside,” says Müge Akar, deputy manager of content sales at ATV. “This strong story is supported with excellent casting and a picturesque view of southern Turkey and Mardin.”
The company is also presenting Lifeline, centered on a woman who is the victim of domestic violence. She crosses paths with a stranger, who will help her fight against the abuse. In addition to these prime-time series, ATV is presenting its first daytime drama, Don’t Leave Me.
“ATV’s mission is to broaden its presence and to bring more high-quality content to audiences,” Akar adds.