MySpace Video to Launch Branded Channels

LOS ANGELES, May 15: MySpace is launching a new section
within MySpace Video that will feature branded news and lifestyle channels from
the likes of The New York Times, Reuters and Fox’s IGN Entertainment.

“The upcoming branded channel launch continues the growing
momentum of MySpace Video,” said Jeff Berman, the general manager of video and
senior VP of public affairs for MySpace. “We’re empowering our partners to
customize their own video channels and use them as hubs to create a niche
experience for users. Today’s announcement is a sign of things to come for
MySpace Video.”

National Geographic Channel and National Geographic Digital
Media will provide MySpace with award winning short-form content drawn from its
archives and latest television productions, including new episodes of acclaimed
series such as Explorer, The
Dog Whisperer and Naked Science. Produced specifically for the web, this content
will include extended interviews and web-exclusive clips as well as news of the
planet and tips on green living.

The New York Times on MySpace will offer video on a variety
of topics, including news, reviews, politics and cooking. With the Reuters
deal, MySpace visitors will be able to watch the news agency’s most popular
programs, including Oddly Enough: And Finally, highlighting the most incredible offbeat news stories from around the
world. Reuters will also provide Talk of the Town and weekly Reuters Showbiz Week programs.

Branded lifestyle channels within MySpace Video will
include: Animation Show with animated short films from around the world; The
Daily Reel, featuring the best clips from the web; Expert Village, with how-to
videos; IGN Entertainment, delivering original video clips from the worlds of
gaming, movies and television; Kush TV, offering up celebrity parties, action
sports events, and more; LX.TV, on dining, nightlife and shopping; Ripe TV for
young adult male viewers; Octane TV, on car culture; and Flow, with content
about hip-hop culture. Other channels include Studio411, with action sports
content; VBS.tv, from the makers of Vice Magazine and creative director Spike Jonze; and Young Hollywood.