MySpace, MTV in Ad Deal for User-Uploaded Video

LOS ANGELES/PALO ALTO, November 3: MySpace has partnered with
Auditude and Viacom in an initiative that creates advertising opportunities in
pirated MTV Networks content uploaded to the social-networking site.

Auditude's technology allows for advertising to be inserted into a
range of MTV Networks’ most popular video content uploaded to MySpace. With
more than a billion minutes of professional content already
indexed—including more than 250 million videos, and four years worth of
100 channels of television—Auditude allows rights-owners to monetize
content that is illegally posted online. The company has also launched
Attribution Overlay technology, which enables the rights owner to integrate
information about the video clip being played and commercial links to where the
show or related merchandise can be legitimately purchased.

“Auditude is opening the floodgates for users to program video on
MySpace and ensure copyright holders get paid,” said Jeff Berman, MySpace's
president of marketing and sales. “In one fell swoop, Auditude and its partners
are empowering consumers and building a better business model. That’s a good
deal all around.”

"Auditude's mission is to grow the market for premium online
video by unifying all aspects of distribution and advertising," added Adam
Cahan, the CEO of Auditude. "We embrace the fact that online video is
fundamentally social and created the identification technology and advertising
platform to include the power of audience syndication—fans uploading
content to the web—as a form of content distribution. Our partnership
with MySpace allows us to help content owners, like MTV Networks, reach their
fans where they are most active. We hope to grow the market for monetizing
online video by simplifying ad targeting and providing scale through audience
participation."

—By Mansha Daswani