MTVNI Showcasing Expanded Catalogue

CANNES/LONDON/NEW YORK: MTV Networks International (MTVNI) is at MIPCOM with a catalogue that features 5,000 hours of original programming, having notched up record presales for three of its brand-new titles. 

Offerings include Comedy Central’s Ugly Americans, which has already been sold to Channel 5 in the U.K., CTV in Canada and SBS in Australia. The preschool series Team Umizoomi scored pickups from France’s France TV and Canada’s YTV. The show has further sold across Asia to EMAS in Malaysia, MediaCorp in Singapore and EBS in South Korea. The scripted comedic drama The Hard Times of R J Berger went to Nine Network in Australia. 

The company also added two new sales directors to its team. In a newly created role, Emmanuelle Bon is handling program and format sales, together with the development of production and co-production opportunities. Bon will be based in Paris. He covers sales specifically in the French market, as well as taking on a wider role across Souther European territories. Maria Rakhmatullina-Ufland is charged with overseeing sales for the emerging markets, including the Middle East and Russia. She is based in London. 

“MTVNI arrives at this year’s MIPCOM on a stronger footing than ever before with an outstanding catalogue and a terrific team to sell it,” commented Steve Grieder, the executive VP of Nickelodeon and international program sales at MTVNI.  “The appeal and range of our new titles on offer is evident from their pre-market performance and I’m looking forward to further extending this original, innovative content to audiences around the world.”

Caroline Beaton, the senior VP of international program sales, added: “Our diverse slate this year includes a wonderfully eclectic mix of hit programming, covering all genres and across each of our powerhouse brands. It’s always fascinating to see how particular shows and genres appeal to broadcasters and audiences in each international market; our diverse portfolio provides invaluable insights into the latest TV trends around the globe.”