MTVNI Closes Format Deals

April 10, 2010 World Screen
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LONDON/NEW YORK: Six new deals have been secured on MTV Networks International’s (MTVNI) format catalogue, with titles headed for adaptation in markets such as Australia, France, Italy and Spain.

In Europe, A Shot at Love with Tila Tequila has been picked up by Banijay Entertainment, which has already secured the French version of Tila. The format Room Raiders is airing on Spain’s Antena Neox through a partnership with Abril Productions. LNK and production house Batabu will produce the format in Lithuania. Italy’s Mediaset took on the reality parody The Joey Schmo Show for potential broadcast on one of its local channels later this year.

Over in Australia, the format Hell Date has been optioned by Victory Hill Entertainment and Screentime will adapt the makeover reality series From Gs to Gents.

“We’re in the hugely fortunate position of being able to exploit MTV Networks’ unique and unparalleled library of content across all genres & brands and as a result, our formats business is booming,” commented Caroline Beaton, the senior VP of program sales at MTVNI. “Our production and broadcast partners around the world know that our iconic hit shows travel well, are easily localized and bring with them a caché and contemporary edge that’s unique to our brands.”