MTV World Set to Launch Korean-American-Themed MTV K

NEW YORK, June 26: Following the rollout of MTV Desi and MTV
Chi, MTV World will be launching a third culturally-themed station this year,
MTV K.

Launching June 27 at 8 p.m. ET/PT, MTV K is a 24-hour, music-centered
network dedicated to young Korean-Americans. The station’s content will be
composed primarily of Korean pop, hip-hop and punk, while also showcasing
Korean films, drama and fashion.

The station will be available via DIRECTV, in the KoreanDirect
package as part of the WorldDirect service. It will also soon be available on
Verizon’s FIOS TV. “Korean pop-culture is exploding worldwide and is the next
big influence in music,” said Nusrat Durrani, MTV World’s general manager and
senior VP. “MTV K’s mission is to provide millions of Korean-Americans with a
unique connection to an exciting and evolving new culture that draws from both
Korean and American influences.”

In the tradition of the launch of MTV U.S. with the Buggles
and MTV Europe with Dire Straits, MTV News correspondent, SuChin Pak, will kick
of the station’s inaugural telecast by unveiling the station’s first music
video, this time around chosen by viewer’s votes on mtvk.com. Among the
station’s announced programs are Top 10 Kountdown, Hip-Hop Seoul and On
LoKation, which gives viewers a look into
the hottest clubs, restaurants and events frequented by young Korean-Americans.

MTV Desi for Indian Americans launched in July 2005,
followed by MTV Chi for Chinese Americans in December.