MTV Tr3s Launches First Bilingual Mobile Channel for Latino Youth

NEW YORK, March 23: MTV
Tr3s has launched MTV Tr3s Mobile,
the first cross-carrier, bilingual
mobile channel targeted at Latino youth.

MTV
Tr3s Mobile is music-focused and features the same artists that also appear on
the TV channel’s playlist, including popular American artists such as Nelly
Furtado, Akon and Fall Out Boy, and Latino artists such as Luis Fonsi and
Paulina Rubio. There are also ringtones, artist interviews, video clips, and
other exclusive mobile content from hit MTV Tr3s shows such as Mi TRL, Pimpeando, Descubre & Download,
Dance Adictos, Wrestling
Society X, and the recently
announced Road to Menudo.
Additional made-for-mobile MTV Tr3s programming will be rolled out over the
next few months.

Research
shows that ethnic groups are leading the digital media revolution, even more so
than the general teen population. For example, according to MTV Networks’
Slivered Screen research, 63 percent of Latinos own a media-capable cell phone,
compared to 46 percent of non-Latinos, and are 23 percent more likely to use
their cell phones to watch video content.

Christina Norman, the
president of MTV, commented: “The feedback from the audience to MTV Tr3s to
date has been incredible—so much so that the audience was requesting more
MTV Tr3s on the variety of platforms they use, from the web to mobile. We are
dedicated to delivering a customized experience for young Latinos and MTV Tr3s
Mobile is the next step to driving unique connections and engagement with the
music and content the underserved US Latino youth population craves.”