MTV Networks, Visible World in Ad Partnership

NEW YORK, June 18: MTV Networks
is partnering with the video-advertising technology and services company
Visible World to give its advertisers the ability to customize and target video
ads in real-time across its U.S.-based TV channels and websites.

"Our goal is to
fundamentally change the way our viewers experience advertising by giving them
an innovative experience, and our partnership with Visible World gives us the
leading edge," said Judy McGrath, the chairman and CEO of MTV Networks.
"Our consumers can access relevant information from our marketing partners
across every screen."

"We want to offer
advertisers the ability to speak to our fans in a timely, relevant and powerful
way, and this deal with Visible World further unlocks the value of our
multiplatform brands," added Hank Close, the president of U.S. ad sales at
MTV Networks. "We've been working to change the game with audience
targeting, commercial pod formats, and now, through Visible World, the
customization of our advertising solutions."

Visible World's technology and
services enable advertisers to target, tailor, monitor, and actively change
video ads within seconds. With the agreement, MTV Networks' marketing partners
can pre-program and edit their ad content in real time across the MTV, MTV2,
VH1, CMT, Spike TV, Comedy Central, TV Land, Nickelodeon and Nick at Nite
linear TV channels and websites. As a result, creative messages will automatically
update any time a spot runs to reflect the real-time context, audience,
occasion, or business and market conditions. An example of this collaboration
could include multiple versions of a movie trailer, edited to highlight themes,
actors or scenes relevant to audiences of different MTVN shows, or to include
real-time updates of box office results and critical reviews. Other potential
applications include content relevant ads that directly reference live MTV
Networks’ programming including award shows, or serialized narrative ads that
audiences control by texting live votes on how a story line should unfold.