MTV Networks Forms Mobile Content Unit

NEW YORK, December 18: MTV Networks (MTVN) has launched MTVN
Mobile Media, a new unit dedicated to ramping up the company’s mobile
entertainment business.

MTVN Mobile Media will manage mobile partnerships and
content distribution for the company, and will support the teams at the
individual MTVN brands in developing a portfolio of mobile content and
applications, including personalization, entertainment, information and
messaging products. The unit will be led by Greg Clayman, who has been promoted
to SVP of MTVN Mobile Media. MTVN Mobile Media reports into MTVN Global Digital
Media, led by president Mika Salmi; and MTVN Affiliate Sales and Marketing, led
by Nicole Browning as president. The division includes Alice Kim, now VP of carrier
relations and wireless distribution; and Jeremiah Zinn, now VP of mobile
operations and product development. Zinn and Kim will continue reporting to
Clayman.

"Connecting with our consumers on every platform they
love is at the heart of our digital strategy," said Judy McGrath, the
chairman and CEO of MTV Networks. "MTVN Mobile Media will help our brands
take it even further in distribution and product development, and it will
expand our global wireless footprint even more, so the communities around our
brands can access our content anywhere."

MTVN’s mobile output currently stands at 600 clips and 30
hours of video per month in the U.S. alone, across all major carriers.
Globally, the company has partnerships with 68 carriers and connections with
more than one billion subscribers. MTVN’s mobile offerings include
made-for-mobile programs such as Comedy Central’s Clip Joint and VH1’s Celebhead; extensions of hit shows like Comedy Central’s The
Daily Show with Jon Stewart, MTV's Laguna
Beach and Nickelodeon's SpongeBob
SquarePants; original animation such as Lightman from Flux in Japan and MTV International's Wulffmorgenthaler; as well as making-off and behind-the-scenes clips.