MTV Networks, Alltel Wireless Strike Mobile Entertainment Deal

NEW YORK/LITTLE ROCK, August 9:
Alltel Wireless has reached a deal to offer its customers a suite of mobile
content from Viacom’s MTV Networks (MTVN), including on-demand video, WAP
sites, games and personalization features.

MTVN will begin offering video
from Comedy Central, MTV, Nickelodeon, VH1, CMT, The N, Spike TV, MTV Tr3s,
GameTrailers.com and IFILM. In addition, Alltel Wireless will offer mobile
websites from Comedy Central, MTV and VH1. Also accessible on capable Alltel
phones are games and personalization features from franchises such as Comedy
Central’s Emmy and Peabody-Award winning South Park, MTV's The Hills, and Nickelodeon's SpongeBob SquarePants.

Select MTVN programming and
content will also be accessible via Celltop, Alltel's exclusive, patent-pending
technology that provides customers an easier way to access, manage and organize
a wide range of information already available on their phones.

"No other entertainment
company offers such a complete portfolio of video, programming, games, mobile
websites and other features targeting nearly every conceivable demographic as
MTV Networks," said Greg Clayman, the executive VP of digital distribution
and business development at MTV Networks. "With Alltel, MTV Networks is
gaining an excellent wireless carrier and access to a customer base that
mirrors the diverse audiences of our brands."