MTV Networks Acquires Harmonix Music Systems

NEW
YORK/CAMBRIDGE, September 22: MTV Networks (MTVN) is acquiring Harmonix Music
Systems, the developer of the PlayStation 2 hit Guitar Hero and other music
gaming titles.

This
deal demonstrates MTV's commitment to music and furthers its strategy of
engaging music fans through a multi-platform entertainment experience. With the
addition of Harmonix's strong music gaming titles, MTV will enhance its
music-based universe of entertainment, news, gaming, and interactive content
offerings, and increase audience engagement and time spent with the brand
across all screens.

The
announcement follows MTV Games' successful partnership, initiated in November
2005, to feature Harmonix's Guitar Hero franchise in original programming, creative promotions and
competitions across a number of MTV's multi-platform properties. Guitar Hero, published by RedOctane/Activision, is among the
top-selling PlayStation 2 games this year.

“The
acquisition of Harmonix will deepen MTV's connection to its audience via
online, mobile and console music gaming, and expand the relationship with both
labels and artists through the creation of games based on classic songs as well
as future album releases,” says Christina Norman, the president of MTV.
“Harmonix's technology allows everyone to pursue their rock-and-roll fantasies,
even people like me, with more musical ambition than actual talent.”

“Harmonix
is a wonderful addition to Viacom's tremendous collection of digital assets,
and is precisely the type of transaction that will help us aggressively grow
our digital business while maintaining strong fiscal discipline,” says Philippe
Dauman, the president and CEO of Viacom. “We're committed to a swift
integration and look forward to helping Harmonix become even stronger with the
support of the incredible marketing and creative power at MTV Networks.”

“The
acquisition of Harmonix advances MTV Networks' strategy of connecting with
target audiences by creating immersive, multi-platform environments that extend
to every device they use,” adds Judy McGrath, the chairman and CEO of MTV
Networks. “Harmonix is an innovator in giving audiences new and dynamic ways to
interact with music, and I couldn't be more excited to welcome the company into
MTV Networks' strong portfolio of multi-platform brands.”