MTG’s Viaplay Comes to Samsung Smart TVs

STOCKHOLM: Modern Times Group’s (MTG) Viaplay pay-TV service is now available on all 2011 Samsung Smart TVs and 2010 Internet@TV sets across the Nordic region.

The pan-Nordic multi-screen on-demand service brings Viasat Broadcasting’s pay-TV content to Internet-connected devices across the region. This includes premium live sports coverage, movies, hit TV series and catch-up services. Viewers need only a subscription to Viaplay to access the service.

Hans-Holger Albrecht, the president and CEO of MTG, commented: “This cooperation with one of the leaders in digital media and digital convergence technologies will make our unrivalled pay-TV content and service offering available even more broadly and simply. We are committed to delivering ’Entertainment at Your Command’ by making Viaplay available at any time and on any device. This agreement is another important step towards realizing this goal.”

Robert Widerström, the Nordic marketing manager for consumer products at Samsung, added: “The cooperation with Viasat Broadcasting means that we can now can offer an even greater variety of entertainment on our Smart TV sets. With Viaplay’s app, our customers can view what they want and when they want, and we are glad to be able to offer this possibility together with Viasat.”