MTG Unveils New Branding

STOCKHOLM: Modern Times Group (MTG) is launching a new corporate identity and logo, and is also renaming its London broadcasting operations from Viasat to MTG and its international wholesale channel business from Viasat World to MTG World.

MTG has adopted a new logo and graphical profile. “Our new identity and values are there to inspire and guide us, every day," said Jørgen Madsen Lindemann, MTG's president and CEO. "It’s important to not only understand the values we need to succeed, but to make sure that the whole organization lives those values. We need to have a healthy balance between working hard and having fun together while we do it. Our new logo is a bold step in this direction, and its open and playful design reflects the digital entertainment company we are today.”