MTG Holds On to UEFA Champions League & Europa League for Baltics

STOCKHOLM: Modern Times Group (MTG) has extended its exclusive live broadcasting rights to the UEFA Champions League and UEFA Europa League football in Estonia, Latvia and Lithuania for an additional three years.

The rights include coverage of free TV, pay TV, mobile and the Internet. The deal has been extended through the end of the 2014-15 championship. MTG will broadcast all Champions League and Europa League matches on its free-TV channels and Viasat Sport Baltic premium pay-TV sports channel. Estonian viewers can watch Champions League Tuesday games live on free-TV channel TV6, and Wednesday games and Europa League games on pay-TV channel Viasat Sport Baltic. Latvian viewers can watch Champions League Wednesday games live on free-TV channel TV6, while Tuesday games and Europa League games will be shown on pay-TV channel Viasat Sport Baltic. Lithuanian viewers will be able to watch Champions League Tuesday and Wednesday first pick games on free-TV channel TV6, while second pick Tuesday and Wednesday games, as well as Europa League games, will be shown on pay-TV channel Viasat Sport Baltic.

Hans-Holger Albrecht, the president and CEO of MTG, commented: “The UEFA Champions League and the Europa League are two of the best international club football championships in the world and attract a global audience. By prolonging these key rights, we are not only consolidating our position as the leading pan-Baltic premium pay-TV provider with an unrivalled premium sport content offering, but we are also strengthening our successful partnership with UEFA and TEAM Marketing, who have created and developed these exceptional championships that are amongst the most sought after media properties. We are today better positioned than ever to provide viewers with the best in sports entertainment across our portfolio of free and pay-TV channels.”