Movies on Demand Site Clinches Lionsgate UK Deal

LONDON: Ad-supported free movie site Indiemoviesonline.com, has inked a deal to deliver films from Lionsgate UK, beginning with an initial slate of nine titles.

Titles included in the first slate are the horror features The Mummy, Halloween II and Tale of a Vampire, among others. The site’s other content providers include ITV, The British Films Institute, Aardman, Beyond, East West, Firstlook, Screen Media, Cinetic, Hanway Films, Porchlight, Soda Pictures, ContentFilms/Fireworks and Content Republic.

"We have made a strong case for distributors of all sizes to work with indiemoviesonline.com," said James Rowley-Ashwood, Indiemoviesonline.com’s co-founder and COO. "Our innovative digital marketing and editorial approach has generated 2.5 million unique users so far, and our advertising sales strategy means that we can generate returns for rights holders. The goal now is to continue to build up the films to watch on indiemoviesonline.com and that’s why I’m delighted to begin working with Lionsgate UK, which has a fantastic content offering. We will quickly look to expand on the initial slate."

Nicola Pearcey, managing director of home entertainment at Lionsgate UK, added, "We’re excited to be collaborating with indiemoviesonline.com, which offers a new take on presenting VOD to film fans. Their dedication to providing quality content to viewers adds a unique platform for Lionsgate UK product to be accessed."

Rights Stuff, headed up by Wendy Bernfeld, handles the licensing of international content for the site, which has been operational since June of 2009.