Moomin Characters Creative Director to Keynote at BLE 2015

LONDON: Sophia Jansson, the creative director of Moomin Characters and niece of the property's creator, is slated to give a keynote address at this year's Brand Licensing Europe (BLE), which is being held next month in London.

Jansson will present "My Life with the Moomins—The Story of a Classic Brand On Its 70th Anniversary" on Wednesday, October 14, at 12:30 p.m. in the Licensing Academy. She will share her personal story of the journey of the Moomins, which were created by Finnish artist and author Tove Jannson in 1945. She will be joined by Roleff Kråkström, the CEO of Moomin Characters, and Gustav Melin, the global licensing director at Bulls Licensing, who will discuss the strategy, brand development and future of the property.

Sophia Jansson said: "I feel very honored to have been asked to share my experiences with the Moomin brand at BLE this year. It is really great to recount the brand's journey over the years to such an international and knowledgeable audience of experts in the licensing field."

Darren Brechin, BLE's event director, added: "The Moomins' brand journey is fascinating; from the first books in 1945 and dolls a few years later through to the present day and its impressive position amongst worldwide brands. We are delighted to help celebrate the 70th anniversary with a showcase at BLE, and look forward to hearing the future plans for this beautiful and much-loved brand."