MIPTV to Award Brand of the Year

PARIS: This year, MIPTV will present the first Brand of the Year Award, as part of its two-day Branded Entertainment Summit, taking place April 5 and 6.

The new award will be presented to an international brand for its outstanding contribution to the development and production of brand-related content. The recipient will be selected by an international jury of leading figures from the production and advertising sectors. Jury members include Doug Scott of Ogilvy Entertainment, Ben Silverman of Electus, the director Brett Ratner and Robert Friedman of @radical.media. The award will be presented on April 5.

Also as part of the Branded Entertainment Summit, Miles Young, the CEO of Ogilvy & Mather Worldwide, will outline why consumer distrust of branded content is going away, thanks to the methods of producers involving brands in different entertainment formats and associating them with content. The Summit is organized in association with the Branded Content Marketing Association and sponsored by Ogilvy.