MIPCOM Spotlight: Beauty World Search

CANNES: The reality series The Fashion Hero, produced by Beauty World Search and distributed by Looking Glass International, follows as people from all walks of life try to fulfill their dream of becoming a model.

Hosted by celebrity singer/actress Brooke Hogan, the series is based on the popular online program of the same name. “Fashion Hero is an exciting and groundbreaking reality competition series that will change the parameters of the fashion industry,” says Caroline Bernier, the president of Beauty World Search and executive producer of The Fashion Hero. “We are also proposing an original revenue model for broadcasters with a strong social-media integration that is already happening in 138 countries. We aim to bring digital eyeballs back to television. This series will target the new generation eager to be famous and be an inspiration for their peers.”

She adds of the show, “We are challenging fashion and changing lives.”