MIP Cancun Session to Spotlight Brand-Defining Original Content

At MIP Cancun, World Screen’s Anna Carugati will be moderating a session on the value of original IP for broadcasters and studios that features as panelists Mediapro’s Daniel Burman, Atresmedia’s Ignacio Manubens and RAI’s Michele Zatta.

The session, entitled Originals: The Quest for Brand-Defining Content, will take place on November 15 from 11:15 a.m. to 12 p.m. in the Cancun Theater. It will focus on how many broadcasters and studios are giving greater focus to owning exclusive original IP as they try to find the next big hit. The panelists will discuss the challenges and opportunities that lie ahead, finding and working with talent, securing financing and upcoming projects.