According to Digital TV Research, SVOD revenues across 138 countries are expected to reach $35 billion in 2018, which is $10 billion more than the 2017 total and more than triple the 2015 total.
The firm forecasts there to be 474 million SVOD subscriptions globally by end-2018. This is up by 108 million from a year earlier and up by 304 million from the total at the end of 2015.
The U.S. will lead with $16.7 billion, followed by China with $3.7 billion, the U.K. with $1.8 billion, Japan with $1.1 billion and Germany with $1.04 billion.
Simon Murray, principal analyst at Digital TV Research, said: “No surprises that the U.S. is the top-earning country. However, its influence is diminishing as other countries start to catch up. The U.S. contributed 56 percent of the global revenues in 2015, but this proportion will fall to 48 percent in 2018. Despite this, the U.S. will add more than $10 billion in revenues over this period.”