Essential Media Group Names New Head of Commercial Partnerships

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Essential Media Group has appointed Lauren Peacock as its new head of commercial partnerships.

In her role, Peacock will be tasked with securing and managing the commercial partnerships across Essential Media Group’s production slate. She will report directly to Essential Media Group’s new general manager, Brendan Dahill.

Peacock is joining Essential Media Group from Seven Network Australia, where she served as the brand partnerships manager. She has also previously held roles at Endemol Shine Australia, Carat and Event Hospitality & Entertainment.

“We are delighted to welcome Lauren to the Essential Media Group,” said Dahill. “Lauren has an exceptional track record of overseeing major companies’ commercial activities and we know she will do a fantastic job here at Essential.”

Peacock added: “I am delighted to be joining the Essential Media Group at such an exciting time and I am looking forward to helping this renowned company continue to grow its reputation worldwide.”