Mini-Figure Line in Place for The Simpsons

NEW YORK, July 16:
Twentieth Century Fox Licensing and Merchandising and The Simpsons creator Matt Groening are teaming up with Kidrobot
to release the first-ever vinyl mini-figure series based on the characters of the
long-running animated comedy.

Set to launch in fall, the
line will include 24 figures in total—Homer, Marge, Bart, Lisa, Maggie
and a host of other Springfield citizens—each standing 3 inches tall.
Figures will come with a character sticker, and will be blind-boxed to preserve
its identity. They will be available at all four Kidrobot stores, kidrobot.com
and at select retailers worldwide, sold separately or purchased by the case.

Kidrobot’s founder, Paul
Budnitz, said, "I have been continually inspired by Matt Groening's art.
The toys we've created for The Simpsons are really a mash-up of our Kidrobot style and Groening's original
artwork."

“Kidrobot has created a
fantastic toy line that casts The Simpsons characters in a fun, but highly stylized look,” said Michael Peikoff,
the senior VP of licensing and merchandising for Fox Licensing and
Merchandising. “This new line is a great new addition for any fan of the show.”

—By Kristin
Brzoznowski