Michael Ouweleen to Oversee Cartoon Network’s Creative Group

ATLANTA: Cartoon Network has promoted Michael Ouweleen to senior VP and group creative director for its new creative group, continuing to be based in Atlanta.

The network recently reorganized its on-air and off-channel creative departments into a single combined division, called the creative group. Ouweleen will now oversee the new division, responsible for leading all facets of Cartoon Network and Boomerang branding via on-air communication, promotion, packaging and sponsorships. He is also tasked with creative development and expression of show and character properties in off-channel promotions. He will supervise print, special events, package design, sponsorship and promotion for Adult Swim as well.

Upped from his role as senior VP and creative director for on-air, Ouweleen reports directly to Brenda Freeman, chief marketing officer for Turner Broadcasting’s Animation, Young Adults and Kids Media group.

“As we continue expanding Cartoon Network’s development as a distinctive youth culture brand for today’s audiences, it’s vital that our creative execution complements and reinforces our network messages across all screens and media touch-points,” said Freeman. “Michael is a great creative talent with the right vision to lead this important new group.”