Merlin-Themed Attraction to Open at Warwick Castle

LONDON: FremantleMedia Enterprises (FME) is set to open the event attraction Merlin: The Dragon Tower, based on the hit BBC One drama, at Warwick Castle in April.

This marks the first-ever event inspired by the show. Warwick Castle is working closely with Johnny Capps and Julian Murphy, the creators and exec producers for the show at Shine TV, as well as FME, which has invested in the series and holds the exclusive distribution, home-entertainment and licensing rights for Merlin. Warwick Castle will provide visitors a chance to experience the Arthurian legend first hand. As part of the attraction, a magic mirror will allow visitors to interact with The Great Dragon.

Tim Harrison-Jones, the general manager of Warwick Castle, said, “This will be an exceptional visitor attraction, completely in keeping with our reputation as Britain’s ultimate castle and designed to wow visitors young and old. We are the first attraction globally to have the rights to use the Merlin brand and it will be perfectly executed. We want people to feel as though they are walking into the TV show or stepping back in time to a world of wizardry and wonderment.”

Pindy O’Brien, the VP of brand licensing and retail at FME, added, “As viewing figures continue to grow around the world, fantastic casting and new guest stars week on week, a growing licensing program and now a fantastic new live event, Merlin has become a truly global brand. We’re delighted to be working with Warwick Castle to give fans a whole new way to engage with Merlin off screen.”

Capps and Murphy commented, “Merlin has attracted a huge following in the U.K. and now with the help of FME and Warwick Castle, we are thrilled that fans can immerse themselves into this magical enchanted world even further.”