Mediatoon Unveils New-Media Brand

PARIS, December 23: Mediatoon Interactive is grouping all of
its content available on VOD, SVOD and electronic sell-through under the new
eToon umbrella.

The brand will include content from all of Mediatoon's
production companies—Dargaud
Media, Dupuis, Ellipsanime Production and Storimages—as well as
third-party fare. The catalogue includes Little Brown Bear, Lucky Luke, Trouble with Sophie and Spirou, among others.

Mediatoon
has launched an eToon channel on Dailymotion Kids, with selected episodes from
shows such as Babar, Funny Little Bugs, Papyrus,
Pirate Family, Kid
Paddle, Cedric,
Spirou, Trouble with Sophie, Nanook and Little Potam available free of charge. There are
also eToon channels on Belgacom TV in Belgium and Neuf Cegetel in France.

—By
Mansha Daswani