Mediaset, Telefónica Sign Confidentiality Agreement

MILAN/MADRID, March 21: According to wire reports, Mediaset
has signed a confidentiality agreement with Telefónica over its interest in
acquiring a majority stake in Endemol.

Earlier this month, Telefónica confirmed its intention to
offload its 75-percent interest in the format giant after months of
speculation. Mediaset has been bandied about as a possibly buyer for some time,
often being linked to a bid in conjunction with Endemol co-founder, John de Mol.

Mediaset said in a statement that it would not comment on
the deal "from this moment until the conclusion of the sale process."