MediaFLO USA to Bring Live College Basketball to Mobile Phones

SAN DIEGO, March 5:
MediaFLO USA will make more than 300 live college basketball games this season
available to mobile devices through its FLO TV service.

With its content partners
CBS Mobile, ESPN Mobile TV and FOX Mobile, MediaFLO will offer live coverage of
the top-ranked men’s college basketball matches for the rest of the 2008
season, including championship games. Furthermore, more than 25 women’s college
basketball games, including the Conference and Division 1 and 2 Championship
games, will be available.

FLO TV launched in March
2007, and has delivered close to 2,000 hours of live sporting-event coverage
ranging from the U.S. Open, college football and men's professional basketball
games to English Premier League soccer, MLS soccer, X Games, NASCAR Racing and
tennis from Wimbledon. The company also offers its users select television series
from its content partners at the mobile divisions of FOX, NBC, CBS and MTV,
among others.

—By Ned Berke