MDA Seeks to Finance Online Content

SINGAPORE, August 2: The
Media Development Authority of Singapore is calling for proposals for online
content as part of its Synthesis funding scheme that provides financing for
Web-based productions.

Launched in August of last
year, Synthesis will provide funding of up to S$10,000 per project, with a
focus on character-based titles. “Character
properties are one of the most lucrative commercial entities today, as seen by
the proliferation of character-based merchandise and media products in the
consumer market,” said Seto Lok Yin, the director of industry development at
the MDA. “Some of the most successful character properties today were actually
Web-based.”

He continued,
“With Synthesis, we encourage and support creative talents to introduce their
creations on the Web, be it through licensing channels or even for television,
film and publishing.”

Last year’s
Synthesis saw 40 entries of which 15 were selected for funding. This year, the
closing date for entries is December 31.