MDA Bringing Range of Singapore Content to MIPTV

SINGAPORE: The more than 313 hours of content on offer from the Media Development Authority of Singapore (MDA) covers a range of genres, including factual, lifestyle, animation and drama.

MediaCorp artistes Qi Yuwu and Jeannette Aw of The Little Nyonya will join the Singapore delegation at MIPTV to promote the 34-episode series. The Little Nyonya revolves around the hardships of a woman of Peranakan heritage (Straits-born Chinese). The series became Singapore’s most-watched drama in 15 years when it aired late last year.

Leading off the animation slate is Dinosaur Train, a Big Communications’ collaboration with The Jim Henson Company and supported by MDA. The kids’ program has already sold to Norway and Canada. The 40-episode series follows Buddy, a preschool-aged raptor who learns about the world as he searches for his own species. Dinosaur Train is schedule for debut in the last half of 2010.

Also making its market debut is the 3-D series Jack, by Singapore’s Sparky Animation and Canada’s PVP Animation. The show is aimed at 6- to 9-year-olds and centers on the adventures of a little alien who goes on adventures of discovery with his friends. Another new animation is Rob the Robot. The 3-D series, targeted at the 3-to-5 set, is a co-production between One Animation and Amberwood Productions Services. Further animated titles on offer are Katakune (Character Farm), RPG High (Scrawl Studios), ZZZ-Force (Tiny Island Productions) and Shapes (Peach Blossom Media).

New factual and lifestyle programs at MIPTV will include After 12, It’s Organic and Culinary Asia. 

Dr. Christopher Chia, the CEO of MDA, said: "The slate demonstrates the breadth and depth of Singapore companies in producing and co-producing quality content, whether in animation or factual programs, with broad international appeal. In titles like The Little Nyonya, we are also showcasing original stories with themes unique to Asian cultures and sensibilities and we believe this will resonate with both Western and Asian audiences."