McCann CEO Signs On for CASBAA Convention

HONG KONG: Nick Brien, the chairman and CEO of advertising agency McCann Worldgroup, will participate in an In Conversation session at the CASBAA Convention 2010 in Hong Kong on October 26.

Brien has two decades of worldwide experience in advertising, marketing services and media. His responsibilities span more than 120 countries, serving some of the world’s most famous brands.

Among the topics covered will be the agency’s role in the new advertising world and strategies for leveraging video services as an effective, interactive and innovative advertising platform for clients and agencies in a fast-moving digital world.

“Nick Brien is a terrific talent, much more than just a top-tier international media executive. His extensive experience in the media and marketing arena will certainly bring invaluable insights to us,” said Marcel Fenez, the chairman of CASBAA and global leader of entertainment and media practice at PricewaterhouseCoopers. “Certainly it will be our greatest pleasure to have Nick Brien as part of our heavyweight speaker lineup for the Convention 2010. Advertising (and television in all its forms) is resurgent and Nick Brien has some fascinating views on its development.”

“I am honored to participate in the CASBAA programme and look forward to the lively discussions that are the trademark of this important gathering,” added Brien.