MBC Group Reports 2025 Growth

MBC Group’s revenues in 2025 increased 28.5 percent year-over-year to SAR 5.4 billion ($1.4 billion), with net profit reaching SAR 437.5 million ($116.7 million).

The broadcasting and other commercial activities (BOCA) segment recorded revenues of SAR 2.831 billion ($754.9 million), up 16.8 percent year-over-year. Growth was driven by higher rebate revenues and continued execution of broadcast and technical service contracts. Net profit declined to SAR 492.9 million ($131.4 million)

MBC Shahid delivered a 28.2 percent year-over-year increase in revenues, which reached SAR 1.4 billion ($369 million). Subscription revenues rose 25.4 percent to SAR 1.08 billion ($288 million), supported by solid subscriber growth across MENA and international markets, improved retention and traction earlier in the year from the password-sharing policy. Ad revenues grew 27.1 percent to SAR 236.1 million ($62.96 million), driven by new ad formats, expanded digital inventory and a growing client base.

The media and entertainment segment recorded 2025 revenues of SAR 1.176 billion ($313.6 million), up 69.6 percent year-over-year. Net profit increased to SAR 23.3 million ($6.2 million) compared to SAR 22 million ($5.86 million) in 2024.

“In 2025, MBC Group’s progress reaffirms the strength and resilience of our operating model and in the relevance of our assets across broadcasting, digital platforms and production,” said Waleed bin Ibrahim Al Ibrahim, chairman of MBC Group. “That confidence is further reinforced by our long-standing contribution to the development of the media and entertainment sector in Saudi Arabia and beyond. During the year, the completion of the Public Investment Fund’s majority shareholding was a defining milestone in the group’s evolution, reinforcing alignment with national priorities and establishing a stable, long-term ownership framework anchored in the Kingdom’s long-term economic vision. This milestone enhances our ability to plan, invest and grow with a long-term perspective.”

Mike Sneesby, CEO of MBC Group, added, “FY 2025 was a year of disciplined execution as we strengthened our operations, optimized our cost base and continued investing in the content and platforms that strategically drive our growth. MBC Group delivered 28.5 percent revenue growth to SAR 5.4 billion, supported by continued expansion in MBC Shahid and significant progress across our production platform. While net profit reflected content portfolio reviews and one-off write-downs recorded in 2024, the underlying fundamentals of our business remain solid, anchored by diversified regional revenue streams.”

“Despite ongoing geopolitical uncertainty, our business continues to demonstrate the resilience of our operating model as we manage with discipline while investing selectively in content and platforms,” Sneesby continued. “As we enter 2026, our focus remains on scaling MBC Shahid through disciplined monetization, strengthening our content pipeline and deepening strategic partnerships that extend our reach beyond the region. With strong audience momentum entering Ramadan and a more integrated operating model now in place, we remain well positioned to navigate near-term uncertainty while delivering sustainable long-term value.”