MBC Group Delivers First-Half Gains

MBC Group saw its revenues rise by almost 38 percent in the first half of the year, with net profit increasing by 41 percent.

“Our first-half results demonstrate the strength and resilience of MBC Group’s diversified business model,” said Mike Sneesby, CEO. “We delivered solid revenue growth across our core segments, supported by premium content, digital scale and disciplined execution. Our advertising performance continues to benefit from the group’s geographically diversified footprint which has helped us to mitigate the impact of geopolitical volatility. Our broadcast and technical services segment also remains a strategic revenue contributor, underpinned by a healthy pipeline and a strong track record of delivering on high-impact projects across the Kingdom. Meanwhile, Shahid continues to deliver strong top and bottom-line momentum, supported by a clear content strategy and sustained growth across SVOD and AVOD with growing platform engagement.”

Revenues in the first half were up by 37.8 percent to SAR 3 billion, with net profit increasing to SAR 335.4 million. TV revenues rose 13.3 percent to SAR 863.4 million, boosted by advertising gains. The streaming platform Shahid reported a 25 percent boost in revenues, with SVOD up almost 25 percent, and emerged from the year-ago loss to post a profit of SAR 2.7 million.

“As we continue to expand our footprint across the region, our strategic focus remains unchanged: invest in scalable, high-impact content, grow our digital platforms and lead the evolution of Arab media,” Sneesby said. “We have best-in-class capabilities across production, broadcasting and streaming, and we will continue to apply commercial discipline in evaluating opportunities, pursuing only those that align with our long-term strategic objectives and return thresholds.”